Service Design is crucial in creating seamless, scalable and sustainable end-to-end services that meet the needs of customers and users while considering all aspects of the service delivery.
This interdisciplinary approach integrates principles from designing Customer Experience (CX), User Experience (UX), and Employee Experience (EX).
The graphic illustrates the fundamentals of Service Design in a nutshell, highlighting the role of the ecosystem. Here, services and products either enhance a single company’s holistic environment or interact within a broader industry setting. Understanding this larger context is essential for developing services that truly connect with users and adapt to changing market trends.
Some essential benefits of Service Design are:
Service Design prioritizes the customers and users for a personalized, top-notch experience. By understanding their needs and behaviors, services are tailored to them.
Service Design optimizes service quality and cost. It helps companies align services with business goals for better efficiency.
Service Design fosters team collaboration and removes barriers. This builds a customer-focused culture, enhancing employee engagement that's vital for service success.
Service Design emphasizes long-term scalability and adaptability, ensuring services meet evolving customer needs. This helps businesses remain competitive over time.
Bartolotta Learning has created a course on Service Design with a focus on practical, hands-on learning using real-world examples and case studies, designed to provide employees of companies with the knowledge and skills necessary to design customer-centric, efficient, and scalable services.
Upon completion of the course, participants will have a solid understanding of Service Design's principles and techniques, and be equipped with the skills necessary to develop end-to-end services.
The training modules are the following:
In the first module of the course, we will explain the differences between services, products, and experiences, and how they are related. By understanding the differences, participants will acquire a strong base in Service Design fundamentals, which will help them design better services.
Who are the Service Designers? Participants with get a clear understanding of the different roles and responsibilities within a Service Development team, enabling them to gain a comprehensive awareness of the Service Design process and structure. This knowledge enables effective teamwork in design and successful service delivery.
What is the nature of the relationship between humans and the products and services they use? How does this impact their expectations and needs from service delivery? This lesson addresses emotional design, human behavior, and cultural influences, equipping participants to create services that meet needs and resonate emotionally with customers.
Participants will gain practical insights into the tasks and tools of the Service Design process. They will learn to visualize, test, and refine concepts using these tools, drawing from user feedback. We'll delve into user research, data analysis for insights, service blueprinting, customer journey mapping, and co-creation workshops.
A value proposition distinguishes your unique services, setting you apart from competitors. Through Service Design, you craft a standout value proposition for current and future clients. By understanding customer needs, organizational culture, and processes, businesses elevate their brand and foster continuous growth.
In the course finale, we dive into implementing and managing sustainable, scalable services. Gain hands-on knowledge to apply Service Design techniques in real-world scenarios. We will uncover how to pinpoint service issues, refine offerings, and measure success.
The course is a flexible online or on-site training program that can be tailored to meet your company's specific needs and schedule.
The one-day format of the course is a comprehensive and intense training that covers all the relevant topics in Service Design.
Shinkansen is ideal for those who need a deep dive into the discipline in a compact timeframe. The course is designed to be fast-paced and engaging.
Our two half-day training is designed to give participants a comprehensive understanding of the discipline in a way that is less intense.
2-Day Trip is ideal for individuals or teams who prefer to learn over multiple sessions, allowing them to take time to reflect on the concepts and techniques covered in the course.
The six one-hour lessons suit those preferring a relaxed pace in learning, with each session focusing on a Service Design topic.
Extended Remix is great for individuals who want to fit learning into their busy schedules or for those who prefer to learn in short, focused sessions.
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